Where to advertise your property
With so many different ways to advertise property in Portugal, it can sometimes be a little daunting to know which way is best. A great way to start is to list every conceivable way that you know of and then ask your friends and family to contribute to these suggestions. Once you believe you have everything down start to look at each one for its individual merits including how it would fit in to your overall advertising strategy and budget. Once you have completed these tasks it should then be relatively easy to decide what you need to do to put into action the ones you have selected.
Remember not all paying advertisements represent value for money and you may find you get some excellent results from those “one liners” you place in your local or regional freebies. If you are “open to offers” make sure your potential buyers are aware of this. Once you have selected your methods for advertising property in Portugal, start writing your headlines and text, if you are including artwork or pictures make sure they are as professional as can be. Remember the majority of property buyers in Portugal will first see your home in a photograph and therefore it is critical that these pictures portray your property in the best possible light.
Always show your ideas to your family and friends and ask them what they like and dislike, it is better to make changes now in the proofing stage rather than after you have gone to print or placed the advert. Make sure your advert headlines are clear, precise and that the buyer fully understands what is on offer to them. Produce positive headlines that can be expanded upon within the broader text of your advert and always have the buyer in mind when writing your property advert. Why should they buy your property in Portugal and what will appeal to them are important questions one should ask when writing the text.
Most people nowadays use a computer and can you print a couple of different types of copy and put them out as a test run, if you are getting a much better response from one type of advert then put this one out first. Whichever you choose it is important to continually monitor your responses so that at any time in the future you can switch to the ones that are producing the best results today.
Slowly, test market first, find out what works before spending your entire budget on a one off campaign. Regular classified adverts generally work better than a one off splash. Being in front of the buyer consistently is normally a better way of attracting your buyer. One line property adverts or even a web address to your site may prove more beneficial in the long run.
If you decide to go with larger advertisements that describe your property in more detail consider changing your headline from time to time until you find out what brings in the most callers. If something is not working then change it or try another tack, it’s no good throwing good money after bad on something that you know is not producing the results.
A number of selling agents and property owners are promoting their properties on the Talking House transmitters which enable prospective buyers to tune in as they drive by your home. You may record all the details about your real estate in Portugal and also add any incentives that are available to your potential buyers.
THE TELEPHONE ANSWERING MACHINE
Do you have a spare telephone line or could you have an additional line installed? If so by adding an answer machine, you potential buyer is able to listen to all of the details about your property when it is convenient to them and without any pressure from an over exuberant salesperson.
You may record as much or as little information as you deem fit and simply by adding your agents or your own telephone number at the end of the message the buyer can enter in to contact with you when they so desire. In order for this to work you only need to include your telephone answering machine number on all of your marketing and advertisements. Another way that may encourage even more potential buyers to call in is to offer them a free phone number instead of the paid one where the call they make is free.
If your property is not listed on the internet then you are missing one of the greatest opportunities to sell your home. Nowadays the majority of buyers prior to visiting your property will have more than likely seen pictures and read a description about your home somewhere on line.
All real estate agencies have their own websites and it is relatively easy for buyers to search for properties that are of interest to them, if you’re not there you will be doing a great injustice to yourself. There are hundreds if not thousands of websites where you are able to promote your property and whether you pay for showing your property or not you have to have presence. Many of these sites have millions of hits per week with many sellers simply listing on as many sites as they possibly can and are waiting for the calls to come in.
When listing your property online make sure you understand the terms and conditions and make sure that the cost for this type of exposure is included in your overall budget. Remember, internet usage is growing everyday and therefore more potential buyers are coming online, don’t miss them.
LOCAL COMMUNITY PAPERS
Many community papers are delivered to all of the households in your neighbourhood and are very often cost effective ways of getting your message out to your neighbours and people that live close by. Another benefit is that they often provide additional more regional marketing by syndicating their advertisements with other papers. These local papers generally provide an excellent cost effective way of staying in front of the potential buyers who live nearby and a simple one line advert that can be repeated in each issue may be all it takes to bring them around to your home.
Simple but effective one line adverts may be all it takes to bring the buyers to your door. Therefore review all of the local and regional papers both paid and free and then determine which ones may work for you. This could definitely be a cost effective way of getting your property noticed, so be creative with your heading vary what you write. If this form of marketing fits within your budget try and have your advert placed in every issue or every other issue. If the potential buyer keeps being reminded of your property then they are more than likely to give you a call.
GLOSSY PROPERTY MAGAZINES
Depending on what type of property you are selling and especially if it is a more expensive property you may consider advertising within a magazine that is purchased by people that may become your buyer. These magazines are generally quite expensive to advertise in, however they do target a niche market and it just may happen that it is the same market that you are looking for. There are numerous types of these magazines on the market so check the costs and the circulation to see if any of these are right for you.
Your property may be close to a golf course or at the edge of a river that is known for good fishing, it may be in the middle of the country where the trails are fabulous, wherever it is you may just be able to sell it to somebody who has a particular interest or hobby. If it’s on or nearby a golf course you may consider advertising within a golfing magazine, and the same can be said about a fishing magazine or racing magazine if you nearby a race track.
Remember this is another form of niche marketing and although generally more expensive than the norm’ you may just find that the buyer falls for your home because of the convenience it serves them to pursue their hobby or interest
They say a picture paints a thousand words, so automatically you would assume a video goes somewhat further. With the advent of digital photography and the digital video camera it is now relatively easy to put a little video together which can be copied to DVD. If you are able to produce a video of your home, then there are a number of places that you can distribute this and again it is a convenient and unpressured way your potential buyer can see your home. As many of us now have access to computers both at home and at work the potential buyer can because of the size and weight of the DVD carry it around and show their friends. You may also post this on to many internet sites and if you are creative enough you may just get more views than you anticipated.
Be Different, don’t just ask your agent to send out the normal “Just Listed” flyers to other properties in the area. Be creative, brainstorm a little longer and be certain to include all of the features and benefits that your property and neighbourhood has to offer. Don’t forget to include all of the incentives that the buyer will receive and any other particular offers that are only available to them. Also consider where and to whom your flyers are being circulated and make certain that they stay in front of your potential buyers until your property has sold.
The majority of potential property buyers will first see your property through photographs that are promoting your property. Therefore before you take any pictures make certain that you stage your property and present it in the best possible condition. If your property is not presented properly then many buyers will not even take the time to come out and see it. Make sure that the exterior of your property grabs the buyer’s attention and makes them feel as if they wish to come inside. If you don’t spruce up the exterior many buyers will simply pass your property by. Nowadays most cameras will take wonderful and quality photographs however if necessary hire a professional photographer to take your pictures for you.
Most people tend to have their property available as an open house at some time within the promotion of their property, yet not all open houses are the same. Try thinking outside of the box and offer something different, don’t just open your home and hope for passers-by try to offer something that will attract buyers above the call and duty of just looking at your home. Live music, theatre, book reading and the like can all be used to get other interested people through the door and if combined with catered food, wine and other goodies this approach may secure the buyer that you are seeking. Personally I recently visited an open house art showing with wine food and a solo saxophonist which brought in over one hundred visitors from the local area and even though the house didn’t sell on the night the property was bought by a colleague of one of the attendees who had told a number of his friends about that particular evening.